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Due to spam attacks I had to password protect editing. The password is the web standard you use to define the presentation of a web site (in uppercase).

Search Engine Optimization

Elevator Pitch

Properly structured HTML ranks higher in search engines than tag soup thus driving traffic to the site and creating more value for the business.

Details

Using headings on a page makes it more clear what a page is about, and highlights the most important topics. If a search engine knows what the page is about from its headings, it can return that page to people searching for that topic.

Properly structured HTML also greatly increases the content-to-code ratio versus tag soup, effectively reducing the amount of "clutter" that search engine bots must wade through to find the indexable content. Some search engines (including Google) even have limits on how many bytes they will read per page, so if tag soup puts a file size above that threshold, there's a good chance some actual content is never even seen by the bots.

Who can benefit

Case Studies