• The developer evangelism handbook
• Defining developer evangelism
• Start with the right mindset
• Find your role and play to your strengths
• Remove the brand
• Working with the competition
  • Show respect to the competition
  • Acknowledge when the competition is better
  • Know about the competition
  • Build mashups using competitive products
• Prepare for outreach
  • Get your facts right
  • Know the audience and their needs
  • Have expert backup
  • Choose the right medium
  • Plan for failure
• Delivering a talk or workshop
  • Be yourself
  • Invite communication
  • Prepare takeaways
  • Plan time for and own the questions and answers
  • Be honest and real
  • Follow up communication
• Write great posts and articles
  • Simple is not stupid
  • Say what it is - don’t sugar-coat it
  • Size matters
  • Add media
  • Structure your content
  • Time-stamp your content
  • Cite to prove
• Write excellent code examples
  • Solve a problem with your example
  • Show a working example
  • Explain the necessary environment
  • Write working copy and paste code
  • Have the example as a download
  • Write clean and clever examples
  • Build code generators
• Record your output
  • Record the audio of your talks
  • Shoot video
  • Screencasts and screenshots
  • Link collections
• Know and use the (social) web
  • Be known on the web
  • Use the web for storage, distribution and cross-promotion
  • Build a network
• Work with the conference buzz
  • Be a part of the conference you talk at
  • Release immediately
  • Write about the conferences
• Additional presentation tips^*
  • Introduce yourself
  • Use humour
  • Build bridges to the real world
  • Pace yourself
  • Avoid “hello world”
  • Be fresh